Why a website?

When I was a kid, when I asked a question my parents always told me, "look it up." Now, I tell my kids, and my staff:  "Google it!"    When someone wants to find you or your book, the first resource they will use is the Internet.
 
In order to be successful, as a writer/author you must realize you and your books are a business. You are entering the publishing industry, regardless of how you choose to publish your book. You as the author are bringing your product/book to market. There are fundamental elements involved, including branding, distribution, and publicity.
 
Your website provides the central location for all the elements of your cohesive plan. Your brand is easily demonstrated by your logo, color, tone and voice of your website. Your readers can purchase your books, follow your tours, connect with you and other readers. Media and press can access you, and you can let the world know what is being said about you.

What is included?

•  Custom design by professional designer
•  Development by professional programmer
•  Content Management System (CMS)
•  Full Training and Support for the CMS
•  Basic Search Engine Optimization (SEO)
•  Registry with Search Engines
•  Blog
•  Email Service (Google hosted account)
•  Hosting for 1 year ($50 value)
•  Analytics
•  Two Hour of Consulting ($200 Value)

The Blog Tour is a fantastic way to visit many sites and faraway places without leaving your computer. The tour is setup by asking bloggers and podcast hosts to have the author as a guest for an interview, Q&A, guest post, or provide a book review. The goal is to get 10 or more of these events to happen within a couple of weeks to a month's time. The author then publicizes his calendar of events. Each site that will host the author also publicizes the activity and the guest. After each visit the author links back to that event and site; thus more buzz for the author and more traffic for the hosting site.

This sounds like a very simple process, but in fact it takes a lots of time to identify and pitch to the appropriate hosts. The site owner may have special requirements for being approached, timing could be wrong for the host or the author, or the hosts may not accept guests on their site. Our publicist checks all of these nuances as they try to get tour spots scheduled. Once scheduled the author is responsible for providing the information requested and putting in the time to be a guest. Direction and some coaching is given to the author prior to the interviews. We also offer Media Coaching,  see below.

NOTE--Usually during this campaign, your book if offered for review to each outlet. 

The Book Trailer video is a 1-3 minute Mini-Book Trailer, similar to a movie trailer. The purpose is the same as a movie trailer, to hook people into wanting to read the book. You decide the direction and look for the video and provide any pictures or specific language you would like used.

Our Media Coordinator then adds music and visuals to create a trailer about the book or the author. The author has final approval. The process may include several revisions as the product is developed. The turnaround time can be as little as a week, or longer depending on acquiring necessary materials and approvals.

The video can uploaded to YouTube on our channel or yours as well as being embedded in your website, social media sites, and even into press releases and emails. Book Trailer Videos provide another exposure opportunity to stimulate conversation about authors and their books.

Some authors come to us with no idea where to go after they have written what they consider a finished product; the "I Wrote this Book:  Now What?" Program is a coaching session to help floundering authors find direction. This program provides two (2) hours of a team member's expertise in evaluating the author's goals and assessing the book. Recommendations are  offered to meet the needs of the author. Research is then done on the author's behalf to find the proper direction for the project. The results are provided with a step-by-step guide to help the author move forward with the manuscript.

How many times have you been in the middle of developing your site or adding a widget when suddenly nothing works?

There is no one to call for many of the problems or you have to plow through a set of directions that are written in questionable English. Great if your a programer, but your not!

So who do you call??

Ask Robert!  Robert is our super programer! He will guide you through resolution. Robert is available 8-5 CST Monday-Friday. He is amazing.

This is a live connection with Jennifer S. Wilkov, radio talk show host, best-selling author, book business consultant, speaker, and the quintessential writer and teacher for the 21st century.

She’ll support you with your live questions and help you streamline your time, energy, money and resources so you can find out the options you have and take the best next step for your project.

The Social Media plan helps authors organize their outreach into the different types of social media (i.e.:  Twitter, Facebook, Gather, LinkedIn, etc). The idea of staying current in this huge arena can be daunting. By establishing a plan and setting certain links in place this can become workable and even fun. Each author has his own needs and time constraints so we work with you to create a plan that fits your lifestyle and needs.

We all would love to have a secretary, but it just isn't possible for most of us. The next best thing is a Virtual Assistant. They work with you to keep your site updated, help with events, arrange mailings and perform a multitude of other duties. No contract! Pay only for the hours you use. One advantage is that our VAs are already familiar with book marketing, and social media, so there is little to no training involved.

A Press Release will be created for the author's event and then released either regionally or widely to media sources. This is designed to generate interest and possible requests for interviews and appearances. This is an SEO-friendly release with a permalink, and distributed to reputable services.

Each book needs an assessment that helps to focus the goals and identify the readership for the book. Much of this information an author may have developed when working with the editor.

The author assessment helps us get a good feel for the author's concepts and goals. This information is important in branding and customizing all the materials, both print and web based.

These assessments can also help authors create a clearer picture in their own minds of what their writing career looks like and what is needed. We can provide recommendations as to types of services would be most helpful and profitable for the author.

Want personal support for your book writing, marketing and getting published efforts?

Not sure what to do first or where to spend your time and money?

Are you clear about which resources to hire and when is the right time to hire them?

Get personal private consulting to accelerate your book writing, marketing and getting published process.

Work with an industry expert who is also an established best-selling author.

Get personal attention. Get your book done.  Get published.  Get income.

Consulting service details:

• By the hour or

• Scheduled 2 weeks apart for during a 30-day period where you participate in 2 30-minute conversations
  

• With a monthly renewable option

• Includes direct email access  to receive support and immediate guidance in between calls through timely email exchanges

• Designed for specific attention to you and your project

• PLUS a built-in accountability model for you to get things done so you can move along with your book process

• And access to additional resources that you may not otherwise be knowledgeable about or recognize your need for them

An author's press kit needs to be versatile. A kit may be used for many purposes and therefore needs content which can easily be changed. The author will send one version of the kit to a media outlet, but a different version to a reviewer, so flexibility is key. The print and multimedia kit need to have the same branding to increase the impact and continuity. This cohesiveness presents a professional appearance and makes following the author easier. We can help develop these kits, including the content. Printing costs are separate.

When authors desire special functionality on their websites, above the basic site these can be added. The type of extras most often requested are: searchability of the site, video podcasting, and interactive functions, but we can provide most any type of function you can think of.

Authors with websites can request their sites be evaluated to suggest changes to create a more effective site, to improve SEO, even just to make it more a reflection of themselves. A review of the site will provide the author with a written report including suggestions for improving the site and resources to accomplish the improvements.

Search engines are ever evolving, so to remain searchable a site must continually update and change its content and adjust its functions. The use of Tags and Key Words are key to increasing your SEO. We can teach you how to identify and use the tools to increase your SEO.

Authors who want to tweak their sites to an even more searchable level can have an Advanced SEO Assessment performed and key components added to their sites. The authors will decide what components they want in place and our specalist will insert them, improving the site's discoverability and viewing.

We can develop and create custom branding graphics, the Twitter backgrounds and newsletter layouts that will provide a cohesive image for the author. These products become the property of the author. Authors have final approve of all work done for them.                     

Custom Lists include bloggers, media outlets, and other types of contacts specific to the type of materials the author has produced. The list includes names, e-mail addresses, possibly phone numbers and mailing addresses, and other relevant information useful in pitching or sending press releases. The list is the authors' to use and add to.

Talking to the media either via phone, computer or on live TV requires basic skills that most of us don't have. Skills include: speaking in "Sound Bites," using short pauses, identifying where to insert your message, mannerisms, and so much more, based on each author's abilities and needs. Eileen Winnick can teach you how to be comfortable and confident as a guest, increasing your demand.

Eileen Winnick is a nationally recognized communications expert. Her media consultancy has helped authors, actors, Nobel Prize winners, Olympic athletes, politicians and corporate C-level executives highlight their unique messages for competitive media environments all over the world.

Want to find an agent to represent your book project?

Not sure how to properly submit your project to each agent?

Do you know what’s required for each agent or where to start?

Stop guessing! Stop the rejection letters!
Start getting interest and the right representation for your book.

Identify the right agents.  Submit your project properly.  Get an agent, not a rejection.

Service includes:

• Research and identification of up to 3 agents in your book’s proper genre

• Direct contact information of agents

• Proper submission guidelines, preferences and requirements for each agent

• Clarify which industry events to attend to meet & pitch agents for your book in person

Whether you have a written manuscript or not, get your professional industry standard proposal done effectively for agents and publishers.

Proposal for Project with Existing Manuscript Includes:

• Professional development of proposal structure

• Market research for target markets and appropriate competition

• Exclusive Book Store Tour to determine appropriate competition

• Strategy for marketing platform for the project

• Outline of the book project including brief chapter descriptions

Want to easily articulate your book business operations to your employees, vendors and clients?

Get clear about how your book works as a full-fledged business and can support your business.

Define it.  Grow it.  Track it.

• Clarify your book business goals

• Identify your most effective client referral resources and joint venture partners

• Determine your top 3 marketing platform strategies to execute

• Establish promotion strategies for income generating offerings

• Set up an effective tracking system to measure results and make adjustments

Trying to decide if you should self-publish or get an agent?

Agonizing because you’re not sure about the mistakes and merits of each option?

Get guidance from an expert who knows all your options.
Find out why one option can really best serve your project.
Learn the true path for your book to get published and out into the marketplace to your reader.

Consult with an expert.  Learn your options.  Make the right choice.

With this one call, you will:

• Discover the pros and cons of self-publishing vs. traditional publishing

• Evaluate which option serves your greater purpose for your book

• Clarify your decision about which path is the highest and best for your project

• Accelerate your next steps

• Demystify the publishing industry and its standard processes

Go “from thought to sales in 90 days or less” with this signature program.

Through daily accountability and hands-on guidance, you’ll rocket your way to becoming a published author, sought-after speaker and get your desired results from this custom program.

The Make It Happen Program™ is an exclusive premium professional program that is customized to help you:

• Identify what to do to get what you want
• Choose the highest and best activities and actions each day to get what you want
• Be accountable and responsible to yourself and others to complete what you need to do every day
• Observe your own growth
• See how you really do have the power to change your life
• Accomplish and do anything in any situation, circumstance or condition

Call to get the individualized price for this amazing program.

Ready to hit the New York Times and Amazon best-seller lists?

Not sure how to do it?  Or what it takes to even hit the list?

How many authors do you know who can’t call their book a best-seller?

And how many hit the list and then fall just as quickly as they hit it?

The secret: Staying on the list.  It’s longevity.

Work with a best-selling author who knows how to hit the list -– and stay on it.

Call to get the price for this program toward fame.